Pricing Website Use

Posted in Entertainment Website on December 30th, 2010 by admin

WEBSITE PRICING is easy if you use the “Hits Formula.” It applies to both editorial as well as commercial markets. A client asks, “What do you charge for website use?” Return the question with your question, “How many hits does your site get each day?”

This question may stump them, and they may admit, “I don’t know.” But you can easily look like the expert when you return with, “Just a minute, I’ll let you know.”

Using the free software from http://www.Alexa.com (a company owned by Amazon.com) you call up Alexa.com. Type your client’s website address in the search bar. Once a page comes up, at the bar at the bottom of your screen, click on, “traffic.” The statistics will not only show you the owner and address of the company (you can spout that back to them also for verification) but the number of “Alexa hits” they get each day. Alexa has its own secret formula for determining the number of web traffic hits, but it’s generally regarded as close to accurate.

Now that you’ve determined this figure, you are ready to apply the “Hits Formula.” Most inquirers contacting you for a photo to use on the Web, are interested in acquiring a photo for their Home Page, and the formula applies to this usage.

The Formula*

If your client currently receives 50,000 hits a day, you will charge them $25 per month. If they receive 100,000 hits per day, you will charge them $50 per month. If they receive 200,000 hits a day then their monthly fee would be $100.*

A client may be just starting out and not have stats available yet at Alexa. Your response: “Who are your competitors? Can I assume you plan to keep up with them? Let’s see what they are getting in the way of daily visitors.”

Of course, if your client receives very few hits per day, a minimum you would establish is $10 per month.

Some companies may plan to use a number of photos at various places on their website. In that case it’s discount time. The monthly fee for the initial, primary photo will remain the same, but for the extra photos, divide the monthly fee by the number of photos they plan to use. This will give you the per photo fee to charge, for those additional photos.

You might find it necessary to make some bargaining concessions. To keep the style consistent in their website, they might want to use only one photographer’s work – and plan to use many photos profusely throughout their site. It may be good politics to adjust your price for volume purchase.

For non-profit organizations that might have a high visitor count but a low budget, be prepared to make adjustments.

* Multiply the number of hits by .0005 to get the dollar amount you will charge them each month for the use of your picture on their home page.

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Real Estate Website Technology Reviewed

Posted in Technology Website on December 28th, 2010 by admin

In every economy, in every industry, there will always be winners and losers. Some will analyze their proficiencies and aptitudes so as to select a career or venture that suits them and their tendencies, put in the effort, get the education, and use the resources at their disposal. They will learn from others’ mistakes rather than making them all on their own and be willing to accept the help and guidance from those who are already successful in their field. They will embrace the fact that the greatest riches often require the most dedication, and they will pursue their dreams and goals relentlessly. They will feel assured in their success because they have taken control of their success. Their efforts, their education, and their expertise will be what propel them to become what they set out to be.

In the midst of the current real-estate debacle, there will be many of these winners. Unfortunately there have been, and will continue to be, those who do not prosper. Aside from the individuals who are victims of the market crash, there are those seeking to profit from the market downturn who will undoubtedly fail. They see the potential for making what they perceive to be easy money and decide to start their own real estate investing business. Unfortunately, most of these individuals have not assessed their aptitudes, have not gotten the proper training or education, are not willing to do the hard work that is actually required, and are not prepared to make use of the many resources they have at their disposal. They expect quick, easy money, and a lot of it, with minimal effort invested.

Instead of realizing that hard work may in fact be required, that some planning and education would help them achieve their goals, they look for yet another quick fix. This is where new real estate investing management software comes in. In response to people’s desire to make quick money in real estate without the research and marketing required, some savvy business men and software developers have created a program that claims to take the work out of real estate investing. The claims made are enough to tantalize even the savviest investor- that somehow a set of software will do all the work for you and all you’ll have to do is sit back and watch the money come rolling in.

Upon more careful analysis, however, the various claims made seem less and less believable. The most glaring of these unsupported claims, the very selling point of the entire system, is that human knowledge and ability is imperfect, so therefore a machine that takes the human element out of the process of real estate investing is the answer to every prospective investor’s difficulties. Unfortunately, what they do not acknowledge is that the computer software itself was created by humans. If human knowledge and ability is so fundamentally flawed, how can a software program created by humans remove the human element from the real estate investment process? The answer is: it can’t.

The only thing a software system like this really does is attempt to remove your human element and replace it with the human element of whoever created the software. Any real businessperson or entrepreneur serious about being successful would do well to put faith in him or herself, in his or her ability to make good decisions, in the effort and marketing that he or she is willing to do, rather than allowing a software program, created by some other person with other motivators, who may work in a different market, catering to a different demographic, make those decisions for them. If the assumption that a person does not want to be in control his or her own business is true, then perhaps a system like this would be useful, but for those confident in their own abilities, with the intent to create and manage their own wealth, real estate software like this is far to invasive and controlling.

Certainly there is another appeal to this sort of system- if it works, the investor gets to enjoy a lot of easy money, and if it doesn’t, he or she can blame the system, thereby avoiding taking personal responsibility for the results. But someone who is willing to do the work, with the right education and the right research, will trust no one as much as he trusts himself. A disorganized, inexperience person looking to make a quick buck might make more using this type of program or software than he would on his own because of his lack of training, education, and experience. But, a person with training, education and experience who is hardworking and organized doesn’t need a computer program to take over his business. He or she just needs to work the market.

Having an online web system do everything for you in an automated manner may seem like it saves you time, but it also takes your expertise, preferences, and instinct out of the equation. A system like ones being advertised is like a proficient administrative assistant at best, and at worst, it can be compared to a micro-managing supervisor. Most people capable of making their own fortunes and paving their own futures appreciate the freedom to make their own decisions- that’s why they chose to leave the standard work-force to begin with. Having a software system take the work out of your work also takes away the freedom that is so coveted. I am not against software system, BUT I am saying you still need to work. These should be seen as tools to help you, not to take over!

When it comes to real estate investing, there is no substitute for hard work and good research. A person serious about real success will be willing to market, make offers, create a monthly and yearly plan, and stick to it. Trusting the strategy of a single individual or group of people who developed a software system is no way to ensure that the success of your business, in your market, with your particular demographic.

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ADA Website Development Guidelines

Posted in Technology Website on December 28th, 2010 by admin

With the advent of technology, the ADA affects the cyber world as well, which means that websites created by various businesses should adhere to the basic guidelines mentioned in the ADA, so that they are accessible to all, including those who have different disabilities. It is pertinent to note that people with disabilities often use what is called assistive technology to access websites, read their content and use the same, where required. Assistive technology means and includes technology that helps a person with disability to easily access your website and this could be in the form of a screen reader for the blind or voice recognition software for those who cannot use the mouse nimbly.

Following are some simple steps, which if implemented, will definitely help you in designing a completely accessible website:

Providing alternatives for visual as well as auditory material will help in ensuring that both blind as well as deaf people can easily access your website without missing anything. For example, graphics, though attractive, will not translate immediately into text and therefore requires some text input explaining the graphic so that it can be easily understood by the visually impaired.
Using HTML rather than images, and the extensive use of tags as well as markup and style sheets will help in navigation for all.
Giving titles to your frames and describing them in detail along with their relationship with one another will help in easy navigation.
Navigation mechanisms should be clear and well defined so that the user has no problem.
It is essential that you use tables to gather and put together information instead of using it for decorative purposes. In other words, data should be such that you can actually read it without getting it mixed up with the tabular form. In case this is not possible, you should provide a summary of the table, especially in cases where you are dealing with numerical data.
When working with newer technologies, it is important that the older versions are still operative. In other words, if you are working with a newer version of the browser, it is important to allow the older version to easily move into the newer one by giving the user the option to turn on or off the additional options.
Accessibility should be provided to embedded applications like plug-ins, applets etc in a similar manner.
It is essential that you allow the user to turn off any animation, which may have place there to attract the attention of any visitor. It is imperative that you create your website in such a way that it does not depend on any particular device for accessibility. In other words, if you have maps on your website, then you can ensure that the website is not dependent on the usage of a mouse by adding text links.
Lastly, it is important that you use simple, clear and concise language in creating your website, without any inexplicable or hard-to-understand jargon.

For more information on US Department of Justice ADA specifics visit the ADA homepage.

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The Truth Behind Penny Auction Sites

Posted in Entertainment Website on December 26th, 2010 by admin

Penny Auction Sites like Swoopo, Gift Cards for a Penny, or Bid Cactus are a new internet phenomenon. They’ve taken the social gaming thrill and brought it to shopping making it a new form of shopping entertainment. There are some experts who consider this to be a form of gambling, but currently penny auction websites are not regulated by any government entity.

So how does this work?

At penny auction websites, the price for the item only increases one penny for each bid. There are many incredible sales to be found on these websites. It’s not uncommon to see PlayStation 3′s, Flatscreen Televisions, or MacBook’s being sold at a fraction of their value. Penny auction sites make money by making you purchase a bid before you can try to win an item. Bids cost anywhere from $.50 – $1.00 for each depending on what site you use and how many you buy at one time. However, there is usually a bulk discount offered when you buy a significant amount of bids.

How Profitable are Penny Auction Websites?

Let’s take an example to show how much money these penny auction websites are currently making and while they will probably soon be federally regulated. At Swoopo, one of the most popular online auction websites, bids cost around $.60 each. A MacBook Pro costs around $1,500 and ends up selling for $112.34. The sales price of $112.34 really equals 11,234 bids. Those 11,234 bids cost $.60 each, so 11,234 x.60 = $6740.40. This means Swoopo just generated $6740.40 profit from just selling that one MacBook.

So who really wins?

The house is the only real winner and they win every time. When you look at the mathematics behind penny auctions, even the lower priced items that sell for eleven are 1,100 bids. No matter what item the penny auction website sells, they’re making an obscene amount of profit from it. The second winner is whoever actually won the auction, because they’re getting a premium item at a minimum price. But, eventually they will lose just like everyone else. Winning is going to take a significant amount of time and an investment in bids.

Is it worth playing?

If you’re looking for fun online, then try joining in the newest internet phenomenon and engaging in some entertainment shopping. You might score a really good deal, but then again you will probably get frustrated on people outbidding you. It’s important to realize your limits and play within them. I recommend that you devise your own strategy on how to win penny auctions and follow it.

Thinking of starting your own website?

Think again. Penny auction websites are easy to create and there’s even a script on the web that you can use for around $15. But, like gift card exchange websites, they’re easy to start but even more difficult to maintain. If you look at the gift card exchange resource list over at Gift Card Advocate, you’ll notice all of the businesses that have started and since then closed down. It’s going to take a significant financial investment

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